"Natural" doesn't always mean "effective." Nor does it always mean "transparent." Today, in the cosmetics world, the word "natural" is often used as a marketing slogan rather than a true guarantee of quality. For this reason, recognizing a truly natural and effective cosmetic has become more difficult—but also more important.
What we really mean by "natural cosmetics"
A cosmetic product can be defined as natural when:
- it is mainly composed of ingredients of vegetal or mineral origin;
- does not contain petrochemical derivatives, silicones, PEGs, parabens or other controversial substances;
- respects the skin and the environment, both in its formulation and packaging;
- ideally, it follows organic, cruelty-free and sustainable standards.
But beware: the use of the word "natural" on labels is not regulated at the European level. This means that a product can claim to be natural even with only a small percentage of natural ingredients, and still contain synthetic substances.
How to recognize a truly effective natural cosmetic
A good natural cosmetic doesn't just smell good: it must work. Here are the key aspects to consider.
1. Check the INCI (and learn to actually read it)
The INCI, or ingredient list, is the first tool for understanding what a cosmetic contains. Some good practices:
- Natural ingredients are often referred to by their Latin botanical name (e.g., Calendula officinalis, Cannabis sativa, etc.);
- The ingredients present in greater quantities are at the beginning of the list;
- Avoid products containing silicones (e.g., dimethicone), petrolatum (e.g., paraffinum liquidum), SLS, SLES, EDTA, PEG, and parabens.
2. Evaluate the certifications (but don't be fooled)
Reputable certifications such as COSMOS, Ecocert, Natrue, and AIAB guarantee the presence of natural ingredients and compliance with ethical and environmental standards.
However, many small producers (like us at Amber) choose to comply with even stricter standards, even without paying for the certification mark. In these cases, it's documented transparency that makes the difference.
3. Watch brand transparency
A reputable company will tell you how and where it produces, its choices regarding ingredients, extraction methods, and suppliers. If it seems like it's trying to confuse you with vague language or over-promising... trust your instincts.
4. Evaluate the results, but with a critical eye
Natural cosmetics aren't instant miracles. But they're designed to work synergistically with the skin, supporting its natural mechanisms over time. Real results are seen through consistent use and the quality of the formulation.
How we make them: the Amber philosophy
In our laboratory, every product is born from a simple question: what does the skin really need?
Our recipe is made of:
- natural, organic and certified ingredients, grown in permaculture or sourced from selected suppliers;
- cold and solvent-free extractions, to preserve the integrity of the phytocomplex;
- essential formulas, without fillers, where each component has a precise function;
- dermatological tests and rigorous quality controls conducted according to ISO 17025 guidelines.
Every Amber bottle contains a scientific approach to functional natural cosmetics: effective, gentle, and consistent with our vision of well-being.
Frequently Asked Questions (FAQ)
Are natural cosmetics really effective?
Yes, if formulated correctly. Plant-based ingredients like arnica, calendula, and aloe have long been recognized for their beneficial properties. The key lies in the quality and concentration of the extracts.
Is a certified product better than a handcrafted one?
It depends. Certifications help guide you, but a small producer can offer superior standards even without a brand, if they operate with rigor and transparency.
Are all natural products safe?
Natural doesn't mean hypoallergenic. Always check the ingredients and do a patch test before use, especially if you have sensitive skin.
How important is the origin of raw materials?
Very much so. Organic farming, a traceable supply chain, and ethical extraction methods make the difference in the final product's quality.
In summary
Choosing a truly effective natural cosmetic requires attention, awareness, and critical thinking. But it's worth it: it's an investment in your well-being and a more sustainable future.
We put research, transparency, and passion into everything we do. The choice is yours.